Branding and Website
2023
As a part of KOCMOC brand, I led a comprehensive rebranding for Sebastian Weber Dance Company. The company wanted to have a new image and to break out of the category tap dancing into the panorama of contemporary dancing. We redefined its visual identity to better reflect its dynamic spirit and forward motion.
The new logo centers around an arrow, which symbolizes impulse, direction and energy. The branding system is supported by angular and dynamic shapes and a vibrant colour palette. The font BC Falster Grotesk by Briefcase Type Foundry also evokes the movement of performers dancing.
We gave the company a set of visual assets and guidelines for them to independently produce posters and social media content, ensuring visual consistency across all platforms.
Alongside the visual identity, we designed and developed a new, modern website for the dance company. It includes a calendar for perfomances and workshops and a presentation of the company and its repertoire.